REVVING UP REVENUE: Strategies, Tactics and Data Driven Growth
This one and a half (1.5) day Training Module provides participant with a thorough understanding of revenue growth strategies and tactics. They will how to make data-driven decision-making. This Training Module will be of benefit to individuals who are responsible for driving the revenue and sales for any F&B establishment.
This Training Module will cover the fundamentals of creating a revenue strategy, tactics to implement growth strategies, tracking and analysing the revenue data. They will learn to recognize the individual tactics that can affect revenue positively or negatively, and how to wring meaningful insights from the data collected.
Target Audience
This Training Module is ideal for Operations Managers as well as Restaurant Managers and Asst Managers and anyone in a leadership role within the F&B industry. It can also be beneficial for those wishing to take on a leadership role within the industry.
Learning Objectives
By the end of this Training Module, participants should be able to:
- Understand the fundamentals of revenue growth strategies
- Learn effective tactics for increasing revenue in the F&B industry
- Understand that data-driven decision making will impact positively on sustainable growth
- Learn how to implement the strategies and tactics in their own F&B establishment
Agenda
AGENDA – DAY 1
Session 1: Introduction to F&B Leadership (9.00 am to 10.30 am)
- Welcome & Overview of the Training
- The Importance of Revenue Growth for Organisations
- The Fundamentals of Revenue Growth in F&B
Session 2: Market Analysis and Customer Segmentation (10.45 am to 12.30 pm)
- The Role of Market Analysis in Revenue Strategy
- Competitor Analysis
- Customer Persona Development
- Customer Segmentation
- Using SWOT To Identify Market Opportunities
Lunch Break (12.30 pm to 1.30 pm)
Session 3: Pricing Strategies and Revenue Models (1.30 pm to 3.00 pm)
- Pricing As A Revenue Lever
- Pricing Strategies
- Loss Leaders As A Strategy
- Setting Competitive and Profitable Prices
- Case Studies
Session 4: Creating Your Own RevCAN Tactics (3.15 pm to 4.45pm)
- Overview of RevCAN
- Using the Principle of RevCAN to Develop Tactics
- Group Exercises
- Group Presentations
- Feedback and Discussion
Wrap Up and Q&A (4.45 pm to 5 pm)
- Overview of the Main Points
- Open Discussion and Q&A
- Action Plans and Next Steps
AGENDA – DAY 2
Session 5: Data Driven Decision Making (9.00 am to 10.45 am)
- Turning Strategies Into Action
- The Role of Data in Revenue Growth
- Tracking and Measuring Revenue Growth
- Key Performance Indicators (KPI) for Revenue Growt
Session 6: Sales Support and Customer Relationship Management (11.00 am to 12.45 pm)
- Empowering Your Team For Revenue Growth
- Preparing Your Toolkit For Revenue Growth
- Customer Relationship Management (CRM) Systems – Data You Must Track
- Optimising The Sales Pipeline
Wrap Up and Q&A (12.45 pm to 1 pm)
- Overview of the Main Points
- Open Discussion and Q&A
- Action Plans and Next Steps
Materials For Training
- Presentation slides
- Case Studies and real-world examples
- Handouts & Templates
- Worksheets
- Notepads, pens and other stationery
Delivery Method
- Lectures
- Interactive discussions
- Group work
- Case studies
- Practical workshops
Assessment
Participants will be graded based on their participation in group discussions, practical tasks and their level of comprehension to apply concepts learned during the Training Module
Trainer
The Certified Trainer will have extensive experience in revenue management within the F&B industry. The Certified Trainer will be able to provide real-world examples and insights into the F&B industry.
Follow-Up Additional Resources
- Participants will have access to a Resource Library with relevant articles, templates and tools.
- Option for follow-up webinars and/or consultation sessions.