REVVING UP REVENUE
STRATEGIES, TACTICS & DATA DRIVEN GROWTH
overview:
This Training Program will cover the fundamentals of creating an F&B revenue strategy with tactics to implement together with tracking and analysing the revenue data. They will learn to recognise the tactics that can affect the revenue positively or negatively. Most important, participants will learn how to wring meaningful insights from the data collected.
Learning Outcome:
- Understand the fundamentals of revenue growth strategies
- Learn effective tactics for increasing revenue in the F&B industry
- Learn how to implement the strategies nd tactics in their own F&B establishment
- Understand how data-driven decision makin will impact positively for sustainable growth
Target Participants:
- Operations Managers
- Restaurant Managers
- Asst Restaurant Managers
- Anyone within a leadership role in the F&B industry
learning methodologies:
- Lectures
- Presentation Slides
- Case Studies
- Interactive group discussions
Duration:
1.5 x full day (12 hours
course content:
DAY 1
Welcome
- Course Overview
- Ice Breaker
- Introduction of Trainer
Module 1: Introduction to F&B Leadership
- The Importance of Revenue Growth for Organisations
- The Fundamentals of Revenue Growth in F&B
Module 2: Market Analysis and Customer Segmentation
- The Role of Market Analysis in Revenue Strategy
- Competitor Analysis
- Customer Persona Development
- Customer Segmentation
- Using SWOT To Identify Market Opportunities
Module 3: Pricing Strategies and Revenue Models
- Pricing As A Revenue Lever
- Pricing Strategies
- Los Leaders As A Strategy
- Setting Competitive and Profitable Prices
Module 4: Creating Your Own RevCAN Tactics
- Overview of RevCAN
- Developing Tactics With RevCAN
DAY 2
Module 5: Data Driven Decision Making
- Turning Strategies Into Action
- The Role of Data In Revenue Growth
- Revenue Growth Metrics
- Key Performance Indicators (KPI) For Revenue Growth
Module 6: Sales Support and Customer Relationship Management
- Empowering Your Team
- Revenue Growth Toolkit
- CRM Systems – Data You Must Track
- Optimising The Sales Pipeline