STRATEGIC MENU DESIGN
GUESTS FIRST, PROFIT ALWAYS
overview:
This Training Program is designed to improve the Average Per Cover (APC) and Average Per Transaction (APT) for any existing F&B establishment. We will cover the fundamentals of how to design your Menu, including how to draw attention to the ‘right’ menu items, in understanding human psychology when it comes to Guests selecting the items to order, as well as designing attractive menus.
Learning Outcome:
- Understand how a well-designed menu can have positive impact on sales
- Learn effective tactics for designing the hardcopy (and softcopy) menu
- Understand the tactics that work with different customer segments
- Learn effective strategies for pricing menu items
- Learn effective tactics for writing menu descriptions
Target Participants:
- Operations Manager
- Restaurant Manager
- Asst Restaurant Manager
- Head Chefs
- Chef de Cuisine
learning methodologies:
- Lectures
- Presentation Slides
- Case Studies
- Interactive group discussions
Duration:
1 x full day (8 hours)
course content:
Welcome
- Course Overview
- Ice Breaker
- Introduction of Trainer
Module 1: Understand The Basics Of Menu Design
- The Role of the Menu in A Successful F&B establishment
- The Impact of the Menu Design On The Guest
- Experience Different Menu Types
Module 2: Principles Of Menu Design For Profitability
- Menu Engineering
- The Matrix Method
- Case Studies For Effective and Not-Effective Menu Design
- The Fundamentals of Menu Design
- Designing Your Own Menu
Module 3: Know Your Audience
- The Importance of Understanding Your Target Guests
- Customer Demographics & Preferences
- Psychological Factors That Influence Guest Choices
- Create Your Guest Persona(s)
Module 4: Pricing Strategies & Descriptions
- Different Pricing Strategies For The Same Menu
- Writing Compelling Item Descriptions – Key Words
- Writing Your Own Item Descriptions
- Know Your Ingredients – MultiLingual
Module 5: Menu Tasting & Adaptation
- Methods For Collecting Feedback
- Collecting & Analysing The Data
- Using Data To Refine Menu
- Using Data To Design Promotions & Campaigns
- Staying Agile & Adaptable