I'm Sherena Razaly
F & B C o n s u l t a n t & T r a i n e r
Sherena learned the trade the hard way – with on-the-job experience. She learned how to run restaurant operations painfully, slowly and surely – it resulted in a restaurant known for it’s excellent service and outstanding cuisine, winning award after award,culminating in an honorary membership to Les Clefs d’Or – an endorsement by the world’s best hotel concierges.
Honorary Member of Les Clefs d’Or International – Union Internationale Des Concierges D’Hotels Les Clefs d’Or Diplome d’Honneur [international hotel concierge assocation]
Finalist, Hospitality Icon of the Year, Hospitality Asia Platinum Awards, 2013-2015 [industry awards for excellence in various aspects of hospitality]
Personal Information
Sherena learned the trade the hard way – with on-the-job experience. She learned how to run restaurant operations painfully, slowly and surely – it resulted in a restaurant known for it’s excellent service and outstanding cuisine, winning award after award, culminating in an honorary membership to Les Clefs d’Or – an endorsement by the world’s best hotel concierges.
Going on to open new outlets and take over the management of outlet operations for different hospitality and restaurant groups,Sherena has a solid understanding of how to set-up and run restaurants. She operates from the point of view of the Customer and how they would like to be treated.
Sherena feels that the best way to grow revenue for an F&B business is to focus on the principle of RevCAN.
Speaking Engagements
Radio Interviews, BFM Radio – several in F&B industry-related topics, “Hiring A Business Coach” and “Intellectual Property in Branding & Trademarks
Speaker at events organised by Malaysia SME, Impact Hub KL and 1AES Entrepreneurship Summit
Panellist – Malaysia Young Female Entrepreneur Forum, Sembang-Sembang (a program organised by the US Embassy), Womens Power Networking, NAMA Women Advancement Establishment, and the Faculty of Hotel & Tourism Management,UiTM
Master of Ceremonies for National Conferences
Mentor & Judge – Malaysian Junior Apprentice and VC Pitching for Start-Ups
Work Experience
Using her skills in engagement and communication to build a client base of companies large and small, who have a critical need to hire the right people to help the company grow
- Managed the operations of 3 different brand names and concept restaurants within Klang Valley
- Completed the opening of new concept restaurant
- Managed the operations of 5 different brand names and concept restaurants located throughout Malaysia
- Completed the opening of new concept restaurant